Reimagining Waste Tracking and Reduction: An Interview with Jamie DelliSanti

I was a short while ago interviewed by NACS (Countrywide Affiliation of Convenience Suppliers) Journal on how Rubicon® is reimagining tracking and reduction in the waste and recycling field.

NACS, a leading global trade affiliation dedicated to advancing usefulness and fuel retailing, serves as a dependable advisor to above 1,300 retailer and 1,600 supplier associates from a lot more than 50 countries. Founded in 1961, NACS is a member-driven organization led by a 29-member Board of Administrators comprised of benefit suppliers of all sizes from all over the world.

Listed here is my interview from the November 2022 difficulty of NACS Magazine:

NACS: Why is it important to track squander diversion across a number of spots?

Jamie DelliSanti: Squander diversion tracking across an complete portfolio is crucial to capturing ALL knowledge relating to squander packages and diversion premiums. Giving consolidated details and improved visibility into that knowledge is crucial, particularly for shoppers this sort of as retail chains with hundreds of destinations across the nation, as it drives more knowledgeable decision-building about waste and recycling packages, which in switch moves the needle towards increased diversion metrics on a significant scale. Rubicon streamlines this facts into one centralized system that offers customers with a full check out of their whole squander and recycling operation.

Also, improved visibility into waste management at a macro level means increasingly effective motion taken towards diversion across destinations. Customers can ensure that all spots are taking part in and driving elevated diversion concentrations and establish if selected places want substitute assistance offerings to assist them meet their diversion aims.

NACS: How does this contribute to ESG or company sustainability goals?

JDS: Squander diverted from landfills (squander diversion) is a crucial info issue employed in reporting on all round ESG objectives, precisely for the E (environmental). Businesses with ESG goals—particularly those concentrated on “The E”—must think about all areas of their small business to establish adjustments that develop measurable outcomes, these types of as squander diversion and reduction of carbon offsets.

To attain these plans, alternate squander answers want to be executed. These consist of, for example, classic recycling approaches, organics plans, e-squander, reusing hard-to-recycle merchandise and overall emphasis on circular economic system tactics to maintain product out of landfills. In a round financial system, items no more time have an finish of existence. When a materials is no for a longer time helpful in one program, it does not become waste but somewhat results in being a useful input in a independent course of action. Companies are fundamental in driving widespread consciousness and adoption of this kind of practices.

NACS: What is Rubicon’s benefit proposition—what sets you aside from other organizations?

JDS: At Rubicon, we are on a mission to close waste. Not just physical waste that companies, governments, and other corporations deliver in their every day functions, but wasted time, funds, and vitality. Our work is pushed by a motivation to keep waste out of landfills and to generate a circular overall economy via recycling and reuse. We support our companions discover economic value in their waste streams and confidently execute on their sustainability plans.

Rubicon focuses on acquiring program remedies that carry new transparency to the squander and recycling industry—encouraging prospects to make facts-driven decisions that lead to extra productive and powerful functions, as very well as extra sustainable results. Our RUBICONConnect™ portal is a a single-end-shop for waste selection transparency, diversion reporting and cost discounts.

In addition, Rubicon does not personal rubbish vehicles, landfills, or any other squander assortment belongings. Rather, Rubicon companions with more than 8,000 neighborhood and regional waste haulers, which makes it possible for us overall flexibility to make conclusions in the finest curiosity of our consumers.

In August, Rubicon outlined on the New York Stock Exchange (NYSE: RBT). Becoming a publicly traded corporation is a huge action forward for Rubicon that will elevate its platform and solutions, whilst accelerating our mission to finish squander by means of the reimagining of the waste and recycling category.

NACS: What is the foreseeable future of squander monitoring and squander reduction?

JDS: The software of know-how in the squander and recycling place will keep on to mature with the demand from customers for visibility as it applies to squander tracking and reduction. I believe the elevated emphasis on sustainability will require suppliers to continuously offer option methods to the conventional trash-to-landfill product, putting elevated materials volume into the round financial system.

This interview initially appeared in the November 2022 situation of NACS Magazine.


Jamie DelliSanti is Senior Strategic Account Government at Rubicon. To remain forward of Rubicon’s bulletins of new partnerships and collaborations all around the entire world, be certain to observe us on LinkedInFb, and Twitter, or contact us today.